Privacy Policy Overview

At Didacto B2B Marketing (https://www.didactomktg.com), including our content platform Didacto Tech (https://www.didactotech.com), we are committed to protecting the privacy of our users. We have implemented a comprehensive privacy compliance framework to ensure that your personal information is handled responsibly and in accordance with global data protection laws.

This Privacy Policy explains the types of data we collect, how we use and share that data, your options regarding your personal information, and the steps we take to protect it. This overview offers a brief summary; however, the full version of this policy is legally binding and outlines our practices in detail.

When you interact with either didactomktg.com or didactotech.com, we may automatically collect technical and usage data — such as the pages you visit, timestamps, referral sources, the type of device and browser you use, your IP address, operating system, and interaction patterns on the site.

To access certain services or features, you may also be asked to submit personal data such as your name, business email, company name, or phone number. This data is collected for the purpose of matching you with relevant third-party service providers or platforms that may present you with targeted offers.

We collect and process this information in compliance with applicable laws and regulations, including GDPR, CCPA, and other regional privacy statutes. In some jurisdictions, you may be entitled to additional rights regarding your personal data. If you are a resident of such a jurisdiction, please refer to the applicable state or regional privacy notice included in this policy.

Your data helps us deliver and improve our services, perform internal analytics, and facilitate partner transactions as necessary (see Section 3.1.1). We will only disclose it when legally required, when it is necessary to provide our services, or with your explicit consent.

Both Didacto B2B Marketing and DidactoTech may contain links to third-party websites. We are not responsible for the privacy practices or content on those external sites. We recommend reviewing the privacy policies of any third-party platforms you interact with.

We encourage you to review this privacy policy regularly to stay informed of any updates or changes.

Types of Personal Information We Collect

1. Identifiers

Examples:
Full name, business address, business phone number, date of birth, professional email address, company name, company address

Shared With:
Trusted service providers and third-party partners.

How It’s Collected:
Through contact forms, lead generation funnels, newsletter subscriptions, or when you request to be matched with a service provider.

2. Internet or Network Activity

Examples:
Device and browser type, language settings, screen resolution, interaction data, page views, referral/exit URLs, search queries, and usage logs.

Shared With:
Analytics tools and media partners such as Google and similar platforms.

How It’s Collected:
Automatically via cookies, tracking pixels, and server logs when you browse or engage with our websites.

3. Cookies and Similar Technologies

Examples:
Session cookies, persistent cookies, web beacons, tracking tags.

Shared With:
Authorized marketing and analytics partners.

How It’s Collected:
Stored on your browser when visiting didactomktg.com or didactotech.com, depending on your cookie preferences and browser settings.

Privacy Policy

Effective Date: August 5th, 2024

At didacto B2B Marketing (“didacto”, “we”, “us”, or “our”), which operates didactomktg.com and its associated content site didactotech.com (collectively referred to as “the Site”), we are committed to protecting the privacy and personal data of our users. This Privacy Policy outlines how we collect, use, and safeguard your information when you engage with our websites, content, and services (“Services”).

We may update this Privacy Policy from time to time. Any updates will be posted on this page, with the “Last Updated” date reflecting the effective revision. Continued use of our Site after such changes constitutes your acceptance of the updated terms. For substantial changes, we will make efforts to notify users through visible notices or, in some cases, via email.

1. Terms of Use

This Privacy Policy forms part of the Terms of Use for didactomktg.com and didactotech.com. Any defined terms not explained in this Privacy Policy will have the meaning assigned in the Terms of Use.

“Personal Information” refers to data that can be used to identify you, either directly or in combination with other data—such as your name, email address, phone number, location, and IP address. In accordance with global privacy laws, including those in the EU and jurisdictions like New Zealand, we treat IP addresses as personal data.

Please note that while you are not legally required to provide personal information to use our websites, some services may be limited without it. By accessing or using our Sites and Services, or communicating with us (e.g., via contact forms or email), you consent to the practices outlined in this Privacy Policy. If you do not agree, we advise that you refrain from using our Sites and Services.

2. Our Legal Basis for Processing Personal Information

We process your information in compliance with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant legislation. We typically rely on the following legal bases:

2.1. Consent

In some instances, we process your information based on your explicit consent—such as when you sign up for newsletters or submit a contact form. You may withdraw your consent at any time by contacting us through the information provided on our website(s).

2.2. Contractual Necessity

When you use our Site to request lead generation services or to be matched with third-party providers, we collect and process your information to full fill your request. For example, we may collect your business-related details to match you with a suitable service provider.

2.3. Legitimate Interests

We may process your information based on legitimate interests—such as improving our websites, optimizing service delivery, performing analytics, marketing our services, preventing fraud, and ensuring network and information security. We always balance these interests with your rights and freedoms.

2.4. Legal Obligations

In certain cases, we may process your personal data to comply with legal and regulatory obligations. This may include responding to lawful requests from public authorities or enforcing our rights in legal proceedings.

3. Information We Process

When you visit our website (didactomktg.com or didactotech.com) or engage with any of the Services provided by Didacto B2B Marketing, we may collect certain types of information related to your interaction with the Site and Services. This information may be collected through one or more of the following methods:

3.1. Information You Voluntarily Provide

Certain features of our Services require you to actively submit Personal Information. For example, you may provide information when:

  • Submitting a lead form to receive tailored offers from our Partners.
  • Signing up for newsletters.
  • Contacting us via email or through the website’s forms.

In such cases, the information you provide is collected with your express intent and consent.

3.1.1. Partner Forms and Third-Party Services

We may present or promote third-party products and services (“Third-Party Services”) via lead forms hosted on didactomktg.com or didactotech.com. By filling out and submitting these forms, you agree to share your Personal Information and preferences with the relevant Partners to facilitate their offers and follow-up. These forms may be presented on behalf of our advertising Partners. The information you submit will be governed by both this Privacy Policy and the respective Partner’s privacy policy.

3.1.2. Contact Requests

When you contact us via the Site (e.g., by filling out a form or sending an email), we may collect details such as your name, email address, and any message you provide. This data is used strictly to respond to your inquiry and support our legitimate business interests.

3.1.3. Blogs, Newsletters, and Promotional Content

We may offer content such as blogs, newsletters, polls, or special promotions. When you engage with these offerings, we may collect your contact details and usage preferences to facilitate communication and delivery. Any interaction with advertisers or vendors through such features is governed solely by your relationship with those third parties.

3.2. Information We Collect Automatically

We collect technical and usage data automatically when you interact with our Site or Services. This includes, but is not limited to:

3.2.1. Device and Browser Information

To optimize your experience, we may collect details such as:

  • Device type and operating system
  • Browser type and version
  • Language and time zone settings
  • Screen resolution and other user agent data

3.2.2. Usage and Interaction Data

We track how you interact with the Site, including:

  • URLs visited before and after using the Site
  • Page views and clickstream data
  • Time stamps and duration of visits

This helps us enhance functionality, user experience, and reporting.

3.2.3. Log Files and Pixel Tags

We use server log files and pixel tags to monitor usage patterns and detect issues. These may collect IP addresses and other technical metadata. IP addresses are processed for:

  • Localization (e.g., setting the correct language or time zone)
  • Fraud detection and prevention
  • Demonstrating user consent to us and our Partners

3.2.4. Google Click ID (GCLID)

We may process Google Click ID (GCLID) data to assess the performance of our marketing campaigns. This data is non-identifiable and not linked to your name or contact details. It is used solely for analytics and optimization.

3.2.5. Cookies and Similar Technologies

We use cookies and other web technologies (such as pixel tags and beacons) to improve Site functionality and user experience. Cookies may store your preferences, session data, and clickstream activity. You can control cookie behaviour through your browser settings; however, disabling cookies may limit your ability to use some features of the Site.

For a full overview of our use of cookies and how you can manage them, please refer to our [Cookie Policy].

3.3. Information Received from Third Parties

We may receive limited data from third-party sources such as our Partners, affiliates, or service providers to support Service delivery. This may include:

  • Internal user identifiers
  • Action summaries (e.g., click, view, lead form submission, or phone call)
  • Data related to Partner services you’ve engaged with

4. How We Use Personal Information

Use of Your Information

In addition to the uses described elsewhere in this Privacy Policy, Didacto B2B Marketing (didactomktg.com or didactotech.com) uses the personal and non-personal information we collect (collectively referred to as “your Information”) for the following purposes:

  • To operate, manage, and provide access to our website and services;
  • To enhance, improve, and upgrade the website and the services;
  • For internal analytics, traffic attribution, advertising performance tracking, and referral source monitoring;
  • For user validation and fraud prevention (for example, we may use your IP address to detect fraudulent activity, identify sessions, and gather geographic or demographic insights);
  • To ensure security and authenticity using tools such as Google reCAPTCHA, which helps protect against bots and spam by collecting information such as mouse movements, keyboard inputs, IP address, device/browser details, and Google account (if applicable);
  • To respond to your questions, inquiries, or customer service requests;
  • To track and analyze whether you have visited our site before, and to identify the origin of your visit (e.g., referral link or campaign);
  • To deliver relevant marketing communications or promotional offers based on your interests and interaction with our services.

We may share your Information with trusted third parties, including data storage vendors, service providers, analytics partners (such as Google Analytics), affiliate companies, social media platforms, and, if required, regulatory or enforcement agencies.

5. Disclosure of Information to Third Parties

Didacto B2B Marketing does not rent or sell your Personal Information to third parties. However, we may share or sell it in the following circumstances:

5.1. Data Storage and Security Providers

We store your Information using secure, third-party cloud infrastructure providers, which may be located worldwide (including in the U.S.). These providers comply with industry-leading privacy and data protection standards.

5.2. Service Providers

We may share your Information with third-party vendors who work on our behalf to support or improve our services (e.g., development, usage tracking, customer support). These service providers are contractually obligated to use your Information only for our specified purposes and to maintain strict confidentiality.

5.3. Social Media Platforms and Advertising Partners

We may share hashed or anonymized portions of your Information with advertising and social media partners (such as Google, Meta, etc.) to deliver targeted ads via services like Google Customer Match. When using these platforms, your Information may be combined with data you have provided to them directly, and their own privacy policies will apply. We do not control or take responsibility for how those third parties use your data. You assume the risk when engaging with third-party platforms and are encouraged to review their privacy terms.

5.4. Law Enforcement and Legal Obligations

We may disclose your Personal Information if required to:

  • Comply with a legal obligation or law enforcement request;
  • Enforce our Terms of Use or investigate violations;
  • Prevent fraud, investigate suspicious activity, or protect security;
  • Safeguard the rights, property, or safety of Didacto B2B Marketing, our users, or the public.

5.5. Lead Requests and Offerors

When you submit a lead form (including RFQs or Requests for Offers), we may share or sell your submitted Personal Information with our Partners or offerors so they can respond with relevant offers. By submitting a request, you consent to:

  • Receive direct communications from our Partners through various channels, including phone call, email, or SMS—even if your contact details are on a national or state Do Not Call list;
  • Understand that Didacto B2B Marketing does not control third-party responses or communications;
  • Review and accept the privacy policy of each individual Partner, which may differ from ours.

5.6. Corporate Affiliates and Business Transfers

We may share your Information with affiliated entities (parent companies, subsidiaries, or business units). In the event of a merger, acquisition, sale, or corporate restructuring, your Information may be transferred to a successor or acquiring entity, subject to the commitments outlined in this Privacy Policy.

5.7. Analytics Providers

We utilize third-party analytics tools such as Google Analytics to monitor user behaviour, including interactions such as clicks, scrolls, and navigation paths. These insights help us optimize the user experience. For more information, see our Cookie Policy. To learn about how Google collects and uses your data, visit Google’s Privacy Policy and review details about opting out of Google Analytics here.

6. Links to Third-Party Websites and Interactions with External Services

Our websites, including didactomktg.com, didactotech.com and any digital services operated by Didacto B2B Marketing, may contain links to third-party websites and online platforms not owned or controlled by us. These may include the websites of our business affiliates and partners (“Third-Party Sites”).

Please be aware that any personal information you provide while interacting with these Third-Party Sites is governed by their respective privacy policies and data practices. Didacto B2B Marketing does not control and is not responsible for the privacy, security, or data collection practices of such third-party websites or services. We strongly encourage you to review the privacy policies and terms of service of any third-party platform you choose to engage with.

7. Your Choices and Opt-Out Rights

We provide you with choices regarding the collection and use of your personal information. For example, you may voluntarily provide us with personal details such as your name, email address, or postal address in order to communicate with us, subscribe to updates, or access certain services.

You retain the right to access, modify, or delete your personal data, subject to applicable legal requirements. Below are more details regarding your options:

7.1. Cookies and Similar Technologies

You may configure your browser settings to reject all cookies or to alert you when a cookie is being sent. Please note, however, that disabling cookies may limit your ability to fully access all features of our website (see Section 3.2.5 for more information).

7.2. General User Rights

Subject to applicable laws, you may request access to, correction of, or deletion of the personal information that we have collected about you. You can submit such requests through our contact page or by emailing us at privacy@didactomktg.com

7.3. Rights for EU/UK Data Subjects

If you reside in the European Union or the United Kingdom, your personal data is handled in accordance with the General Data Protection Regulation (GDPR) or its UK equivalent. As a data subject, you may exercise the following rights:

    • Access: Request a copy of the personal data we hold about you. We may require additional identification to verify your identity.
    • Correction: Inform us if any of your personal data is inaccurate or outdated, and we will update it accordingly.
    • Withdraw Consent: If we are processing your data based on your consent, you may withdraw that consent at any time.
    • Erasure/Restriction: Request that we delete or limit access to your personal data, subject to applicable legal exceptions.
    • Objection to Processing: Object to the use of your personal data for direct marketing or other processing activities.
  • Lodge a Complaint: You have the right to file a complaint with your local data protection authority if you believe your data rights have been violated.

 8. State Privacy Notice

Certain state privacy laws may apply to the way we share and handle your Personal Information. This section supplements the main Privacy Policy of Didacto B2B Marketing, including activities conducted through didactomktg.com and didactotech.com. If you are a resident of any of the states, and to the extent permitted by applicable law, you may have the following rights regarding your Personal Information:

    • Right to Know/Access:
      You have the right to request disclosure of the types of Personal Information we have collected from you, how we have used it, and any disclosures made within the past twelve (12) months. Please refer to Sections 3.1 (Information You Provide to Us), 3.2 (Information We Collect), and 3.3 (Information We Receive from Third Parties) for more details on the applicable information. Upon receiving a verified request from you and after verifying your identity, we will provide you free of charge with the specific pieces of Personal Information collected about you, to the extent required by law.
    • Right to Deletion:
      You may request that we delete your Personal Information from our records. We will delete the Personal Information collected or retained through didactomktg.com or didactotech.com  unless an exception applies (such as to detect security incidents, debug issues, or comply with legal obligations). Your Personal Information will be removed after your identity has been verified and any applicable exceptions no longer apply.
  • Right to Opt-Out of Sale or Sharing of Personal Information:
    Although we do not currently sell Personal Information, some cookies set on didactomktg.com and didactotech.com may be deemed a “sale” under certain state laws. If you are a resident of such a state, you can opt out by clicking the “Do Not Sell My Personal Information” link located at the bottom of our homepage, selecting the checkbox, and submitting your request. Please note that if you choose to disable tracking or opt out, you may still receive generic or non-personalized advertisements related to our services.
  • In addition to California, several U.S. states—including Virginia, Colorado, Connecticut, and Utah—have enacted comprehensive data privacy laws that provide residents with specific rights regarding their personal information. Depending on your state of residence, you may have the right to: confirm whether we process your personal information; access your personal information in a portable, readily usable format; correct inaccuracies in your personal records; and request the deletion of your personal data, subject to legal exceptions.
  • You may also have the right to opt out of the sale of your personal information, targeted advertising (also referred to as cross-context behavioral advertising), and profiling that leads to legal or similarly significant outcomes.
  • To exercise any of these rights, you may submit a verifiable request through our designated privacy inquiry form. If we deny your request, and your state law allows, you will receive instructions on how to appeal our decision.
  • We will not penalize or disadvantage you for exercising your privacy rights. Where required by law, we will respond to verified requests within the applicable legal timeframe. For your protection, we may request additional information to verify your identity before processing any request.

9. No Discrimination
We do not discriminate against you for exercising your privacy rights. This means we will not:

  • Deny you access to our goods or services;
  • Charge you different prices or rates for goods or services, including discounts or penalties;
  • Provide a different level or quality of goods or services; or
  • Suggest that you will receive different pricing or service quality based on your exercise of these rights.

However, any differences in pricing or service may apply if they are reasonably related to the value derived from your Personal Information.

10. Handling Privacy Requests
We commit to responding to verifiable consumer requests within forty-five (45) days of receipt. If additional time is required (up to an additional 45 days), we will notify you of the reason for the delay and the expected timeline in writing. Requests may be denied if we cannot verify your identity or if we are legally permitted or required to retain certain Personal Information (e.g., for security, debugging, or compliance purposes).

11. Do Not Track Notice
Some web browsers offer an optional “Do Not Track” (DNT) feature that allows users to express a preference not to be tracked online. Currently, didactomktg.com and didactotech.com websites and services do not respond to DNT signals.

12. Information Security
We employ a range of security measures to protect the Personal Information collected through our Site and services. Our website is secured via SSL encryption, safeguarding data during transmission. Additionally, we regularly review our data collection and handling practices, and we engage trusted third-party partners who adhere to rigorous security standards for data both at rest and in transit. Access to Personal Information within our organization is strictly controlled.

While we strive to maintain robust security, no system is completely impervious to unauthorized access or cyber threats. Accordingly, we cannot guarantee absolute security but remain committed to continuously improving our safeguards.

13. Children’s Privacy
Our services and website are not intended for individuals under the age of 18. We do not knowingly collect Personal Information from minors. If we learn that we have inadvertently collected data from a child under 18, we will promptly delete such information. If you believe we may have collected data from a minor, please contact us using our privacy inquiry form.

15. Commitment to Privacy Compliance
At Didacto B2B Marketing, we understand that privacy regulations evolve constantly. We are dedicated to keeping our practices compliant with applicable laws and maintaining transparency in all jurisdictions where we operate.

16. Contact Information

Email: privacy@didactomktg.com

Address: 207 Delaware Ave #1181, Wilmington, DE, 19806, USA

General Contact
For any questions or concerns regarding this Privacy Policy or data protection matters, please reach out to us at:

Didacto B2B Marketing
207 Delaware Ave #1181, Wilmington, DE, 19806, USA